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ChartMogul

Subscription analytics platform positioning as a subscription data platform rather than a dashboard. The closest competitor to Tidemill in analytical ambition.

What it is

ChartMogul sits downstream of a billing engine, ingests subscriptions, invoices and payments, and computes SaaS metrics on top. It leans harder on data modelling than its competitors — custom dimensions, enrichment, and a built-in CRM — which makes it the depth leader for segmentation and cohort retention.

Key facts
Category Analytics layer (reads billing data, computes metrics)
Licence Proprietary SaaS
Metrics 26+
Pricing (as of March 2026) Free under $10K MRR; Scale from $100/mo per additional $10K MRR tracked; CRM seats $39/mo
Billing sources Stripe, Braintree, Recurly, Chargebee, PayPal, GoCardless, Zuora, Chargify, Apple App Store, Google Play, custom API
Open-source billing support None (Lago, Kill Bill unsupported)

Strengths

  • Deepest segmentation and cohort analysis in the category
  • Broadest set of native billing connectors (10+)
  • Data-platform approach allows analysis beyond pre-built dashboards
  • Free tier for early-stage companies

Limitations

  • Closed source — metric calculations are not auditable
  • No revenue recovery / dunning; pure analytics with no action layer
  • Pricing scales with MRR tracked, which compounds badly at scale
  • Limited export and data-warehouse connectivity

Relevance to Tidemill

ChartMogul is the benchmark Tidemill measures its metric definitions against. definitions.md documents every place Tidemill deliberately diverges — same-period joiners in logo churn, gross vs. net revenue churn, reactivation in Quick Ratio, trailing-average LTV. Those divergences are stated precisely because ChartMogul cannot state its own: that contrast is the metric transparency argument in concrete form.

Differentiation is philosophical rather than feature-count: auditable computation, self-hosting, and native open-source billing support.

Sources